Segment Repository

Source of truth for all customer segmentation rules

5

Total Rules

4

Active

1

Drafts

High Value Promo Responders

Premium customers who actively engage with promotional offers and drive significant revenue

ActiveValue TierPromo Sensitivityv3

245K

Customers

12.4%

of Total

$188

Avg Order

4.2%

Trend

John Smith
Jan 12, 2024

At-Risk Loyalists

Previously loyal customers showing early signs of churn who need re-engagement

ActiveLifecycleRFMv2

128K

Customers

6.5%

of Total

$142

Avg Order

2.1%

Trend

Mike Johnson
Jan 10, 2024

New Online Shoppers

Recently acquired customers who prefer online shopping channel

ActiveLifecycleChannelv1

89K

Customers

4.5%

of Total

$96

Avg Order

8.7%

Trend

Emily Davis
Jan 11, 2024

Multi-Category Champions

Best customers who shop across multiple categories with high frequency

ActiveRFMCategoryv4

68K

Customers

3.4%

of Total

$312

Avg Order

2.8%

Trend

Sarah Chen
Jan 9, 2024

Store-First Value Seekers

Mid-value customers who prefer in-store shopping and respond to promotions

DraftValue TierChannelPromo Sensitivityv1

156K

Customers

7.9%

of Total

$78

Avg Order

1.2%

Trend

John Smith
Jan 12, 2024

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